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The difference between Alex Jones and run-of-the-mill media pundits who you've never heard of before (because they're not interesting) is that Alex Jones understands memes and viral marketing.

You think his regular political genuine beliefs are unique? hell no. It's just that he dresses them up with silliness.

It's the frogs and gay chemicals meme tier shit that makes anyone even pay attention to AJ in the first place.

You think he's dumb. I think he's a successful self-promoter.