Serious title. Suddenly I realized:

There's internet 'pillars' such as YouTube, Facebook and 4chan that a whole lot of people contribute content or simply lurk right? The communities formed are unaware of each others existence to an extend right now. There's also 'secret' elitist communities (like I consider 4-ch to be - or the 4chan textboards) that have to do with cultures or hobbies.

You can't force a sudden awareness - it happens on its own. It's an autonomous system of communities that grow, learn and become aware of each other. (Jensen's words from the movie The Network come to mind http://www.imdb.com/title/tt0074958/quotes)

Moreover, coming to the title of my post, there's the I on the internet. That is, the self that is reflected. [b]You are what you browse.[/b] For example, when I browse 4chan I'm playful, naughty, horny. When I browse 4-ch I feel the need to "shut myself in" and communicate with other shut-ins (not trying to insult anyone here), and I simply do not use Facebook, which could say something about what kind of person I am socially...

There was a spark that grew into this post. I wrote as I thought about it. This has to be studied! Discuss.