Intelligence is a huge plus to many, or at least maturity and/or wisdom. I will never go on a date with a girl twice who:
-does not know how to turn on a computer and use it without getting a crap-ton of spyware
-does not know how to handle money
-knows how many people <insert pop star here> has dated in the last year but does not have a basic grasp of high school level sciences
-reads more fashion and pop culture magazines than all other reading material
-cares more about her appearance than what she does at work