The whole guy confusion about friends is mostly thanks to women.

Yea, you all hate me but listen while I explain. Many times I tend to hear alot of girls say that they want to start out as friends before going further. I've even seen it on the media many a times. Guys are sadly brainwashed to believe that the friend zone for women is a good thing for them. I don't know how the hell it started, I just know the women have sadly been enforcing it for a while now(although that has been changing... atleast in the media lately.)

The ladder theory caught so much attention BECAUSE it somewhat went against the theory that friends could go further.(Although yes, that wasn't the main reason it was attacked by many)