Okay, here's the deal.
I have been very close to a male friend of mine for five years, and I've had an on and off thing for him for three years.
And that's it. We're friends. And my feelings are completely on and off. But when they're on, they're very strong and all I can think about is him. And of course this is a week-by-week thing.
You need to invite him in for a kiss. Ask him out on dates. REAL dates. As in, just the two of you go out somewhere and have a good time. It can be something as small as a Starbucks lunch date or as big as dinner and a movie. Look into his eyes. Laugh at his dumb jokes. Touch him, either on purpose or "accidentally on purpose"
Oh god you're a genius thank you.