That was hardly elitist. If the point here is to get people into the channel to chat, there's no use enticing people who wouldn't come for the chat -- because if they do come, they won't be there for the chat, they'll be there for whatever else you were offering; and they'll leave when they're done, and probably won't chat much, if at all, while they're there. Defeating the purpose of getting them in there to begin with.