http://www.mediamiser.com/blog/2015/08/20/tiff15-right-this-way-mr-hiddleston/
I found this 'article' interesting. What this 'media analysis' fails to mention is that TH's fans - like BC's - are many, have a strong social media presence, and tend to be rabid when it comes to twitter.
And while BC may have been TIFF's golden boy in 2013, what does he have to show for it, save a shotgun wedding.