Established that TH is doing this at 99,99% for PR purposes, the remaning 0,01% would be for maybe infatuation/beard/the nerd who never scored. Let's say that in a few weeks TS is bored, she doesn't want to adjust her clothes to his anymore (I respect the dedication she has, modelling herself after the guy she is with) and she dumps him.

What is TH left with?
A bad PR job that brought bad results
A reputation in pieces
A new waves of jokes at his expenses as a 35 years old who fell for TS's games involving his family in the process.

Did I leave something out?