>>96 I just read the article posted by that publicist friend of the WTH tumblr. I agree - all a bit basic. We have picked up that much from our own observations, I feel.

The bit I did find very interesting was that she viewed the relationship the other way round. Most people (news outlets, us, tumblr) have been thinking that it started fake and may become or may have become genuine. She started from the other end - she seemed to think it may have started off genuine but that the tail has started to wag the dog such that it is all now about what the realtinshop can do for their publicity machines.