Some reading:
http://www.dailymail.co.uk/femail/article-3812840/SARAH-VINE-no-fan-Tom-Hiddleston-s-appearance-trendy-magazine.html
Sarah Vine is one of us, and her phrase 'painfully contrived' sums up Tayto perfectly.
http://blindgossip.com/?p=81051#more-81051
Time to pull out the I ♥️ t-shirt and give it a good ironing.