>>727 Yeah, I thought Branagh was helping TH out in what is basically a school play for charity.

Apparently I am wrong: they have been thinking about it for ages and "now felt like the right time and the right place" (as opposed to, say, the Donmar or the RSC, National etc) https://www.theguardian.com/stage/2017/aug/01/tom-hiddleston-to-star-in-branaghs-hamlet-for-three-weeks-only

It is a smart move in one sense. The tickets are gong to be very hard to get hold of and the run is extremely short. So it is bound by default to be th "hottest ticket" of the year.