>>619 True. Maybe it is all by-the-books level stuff - I have no idea. Any sane person wouldn't spend this much money on promo for a movie that's not been a critics' darling, but then studios aren't sane.
I'm going to go see it the moment it opens because I feel like it will hit theatres and then disappear quickly. 'One for ISTL, please.' My greatest shame?
If anything, ISTL will go down as one of those movies that produced a great love affair, like Cleopatra...or Gigli.