Ugh, I just read returned from the site of the ad at the top of my page, and it was disheartening what it said of humanity.
The socially successful make others (whom they value) feel cared about or empowered and often hurt others to cement authority.
Demagogues and emotion rule the conformed, stale, masses. Be warned that to be treated well by all but the best you must be an amiable beast.
OP and outcasts, don't go too machiavellian (wiki it if you don't understand) or you will destroy opportunity.