This is some of the most genius spam I've ever seen.

To the uneducated eye, it may appear lazy. No description. No fitting title. Simply a link and the word "best!" How low in effort can a spammer get?!
Yes, it may seem that way. But when was the last time you clicked on a higher-effort spam?
Normally you see the telltale signs of a spam and ignore it. But here? You might not even have realized this was a spam until it was too late and you clicked the link.
The lack of info, it is subtle. It draws one's attention in more than a proper advertising strategy ever will. What could be behind that unlabelled, random link?
Less is more, learn that well.

Of course, the downside is that once you finally click on the link and check the contents, you quickly realize it's spam and close the tab. So it's not more effective by much, but at least they manage to get a page click!