Here where i live, it's call Rocky. It IS Pocky, just here they label it as Rocky. Wanna know why? Because Pocky closely resembles a popular profanity used in my part of the world.
As for the taste of it, yes it's good but it has outgrown me. Now, its just cookie sticks and a cup of hot chocolate for me to dip the sticks in. Pocky are for kids.