In before jokes about Whole Paycheck.

I shop at WF periodically, but although I live in Northern California, the closest one is half an hour away. I buy specific things there because other things cost more than they do at the farmers' markets, Trader Joe's, or Mitsuwa. I would never be dumb enough to buy kabocha or milk there. But WF's concentrated tomato paste in a tube is cheaper than anyone else's, they have more and cheaper bulk beans, their sandwich bread is good, blah blah blah. People who dismiss it as all overpriced yuppie nonsense haven't looked carefully at the variety.

I'd go there more often if it were closer to me. It's the most frequently requested store when our city government asks for suggestions.