It's interesting to see that all Firefox OS applications will also run in Android devices.
http://ces.cnet.com/2300-34448_1-10015287-1.html
photos? they don't know how to do screenshots?
Maybe it reinforces the 'buy this product' mindset.
>>2-3
It certainly reinforces the "dead go-nowhere vanity OS" mindset, considering that the Fire OS project died on the vine about two-and-a-half years after OP's post.
Pride before the fall, and all that.