I'm >>37, and I totally agree with you,... Let's just keep in mind that "love" is by default irrational, and something that you endure like rain rather than produce like tomatoes in the garden.
Implying that love is a selfless apreciation of the other is like calling rain falling on your garden a nice shower and the one which wets you on the road a bad downpour.
It's not because your feelings move you into the positive or negative moral spectrum that they become "true" or "fake". And to have the willpower to steer yourself despite your feelings does not turn them into "true feelings". It just means that you have enough willpower to resist them.