It's definitely a step forward in terms of technology. It's something I'd expect from apple. A product designed to use Apple hardware, apple APIs and software, and no 3rd party support (good luck hooking this up to steam without massive hax). There's also some of the usual apple fuckery like that 2 hour battery you strap to your balls.

The features will eventually diffuse into better and cheaper technology that's actually supported by people who matter. apple will have their $3500 walled garden of shit.