Lol he played coy because they're still trying to make people believe that they are a super private couple but "ugh Taylor is just SO famous so the paparazzi show up everywhere, following us, we can't help it but obviously I'm Mr. Privacy so il not gonna talk about it." They don't care if majority of fans and media have figured out the shots are all set up. They'll put the public facade of not talking about because please respect our privacy but they'll call the paps because obviously they want the spotlight on them.