>>256 Companies used to put a lot of effort into market research to find out personal info on what people liked and disliked, and how/when/who to advertise to, but then realised from myspace etc that if you give people their own little space they're happy to give all that info to the world for free themselves. The social platforms which followed made it easier and easier to package up an individual's complete sellable consumer profile. The "empowerment" that a platform gives by "giving everyone a voice" is a scam