I agree with >>702. Problems are relative. I don't think there's anything wrong with trying to improve your own situation, no matter how good it already is. That's how humanity advances.

I do think that women are often stereotyped in media, but then again so are men. I think that the kickstarter is silly and a misguided effort. A lot of feminists do tend to overreact, and neologisms like "trigger warning" and "cisgender" just make me shake my head. However, the misogynist outlash against the project is far worse and very telling that we still have a long way to go toward sensible discussions about sex and gender.