It will be interesting to see what he does with the IG. Perhaps it will be a repeat of the twitter acct: starts off with some personal stuff (TS, BTS info/pics) and then becomes all biz. Perhaps he keeps it all biz from the start because he's learnt his social media lesson (he's not learnt any lessons).

He may even go all Kim Kardashian and hawk rubbish: (pic of a shoe) These # #ralphlauren oxfords are so comfortable for pap strolling. #soblessed #authentic #strollingwithmygirl #ihatecameraphones #winkwink-noIdont