http://www.reuters.com/video/2016/04/06/actor-tom-hiddleston-addresses-bond-rumo?videoId=368006662&videoChannel=3

He stumbles, he stutters, he gives his stock answer on fame. I believe he knows that if he does have any chance at Bond, he's in the position of being hyped out of it at this point. The 'it hasn't come from me' if very telling.