Popped over to CB and in among 400 "please put it away, my ladyparts dried up" comments are a few stans saying he was totes done over by evil W mag. Hilariously they say this because the TH shoot was meant to be part of a much larger feature of 12 TV actors also posing in their pants as if awaiting the proctologist. Apparently if the photos had been confined to that context this would all have been just fine.

I don't usually go a bundle on CB's editorial line but this one nails it: http://www.celebitchy.com/491330/tom_hiddleston_im_here_to_tell_you_that_my_butt_is_not_dangerous/

These photos, the bright lighting, the total lack of artistry or styling, the "get it here" pose and most of all TH's woebegone expression all say that this was a mistake whatever the context.